Joseph C.campbell
2 min readJun 7, 2021

What is Similarweb?

Reflecting over 10 years of investment, Similarweb’s DigitalRank(TM) is the definitive measure of the digital world and is relied on daily by leaders like Google, Amazon, and Microsoft.

Similarweb is a reliable platform for measuring the online behavior of all websites, android apps, IOS apps. More than 10 Billion digital signals connecting daily and 2TB of data analyzing per day. 200 Data scientists working for generating data. It is highly using for marketing fields, Digital research, Analytics, Geotargeting traffic, Investing. It has Tie-up with most trusted networks like Google, Walmart, Adobe, Adidas, and PepsiCo.

Why Similarweb is useful?

It gives you the ability to analyze your competitor’s traffic source. Which makes your SEO process easy and fast. You can use Similarweb, to see more gradual detail info for example: which referral sources are most important among your competitors or in your industry. These features are providing free.

If you upgrade to similarweb pro, you get access to a host of features, including device distribution, audience info, and traffic share from various social media. But the free trial is enough because it access to all SEO features. It’s keyword tool Performs well for SEO analytics and content writing.

Key Features

You’re visiting in just one click by setting up a custom bookmarklet or Similarweb Chrome extension. This is very helpful if you’re doing more competitive analysis. Highly helps to see traffic share by channel (search, direct, display, etc.), device (mobile, desktop), and also gives advertisement methods of your competitors.

Engagement Metrics

You can also analyze the engagement metrics like average visit duration, bounce rate, page views, and visitors in a specific country.